Weekly summary of the interactive experiences …
1. I want to stand out …
- To tell that it is Twitter or Facebook or Delicious can turn out to be simple, but tell so that it serves and that you can already extract utilities to him begins being more complicated, a topcoat when you are before a slightly familiar public with Social Average. For this motive I want to emphasize to you that they it explained the form as Francesc Gómez y Ramon Bartomeus in the 1st congress of environmental Communication. Do not get lost the exercises that they did.
- This week Gemma (@sorpendida) has decided to give a change to his career and has left his charge in Bankinter to turn into the person in charge of analytical web of Panda. A lot of luck. It is sure that it will triumph, topcoat seeing posts like that of this week dedicated the basic KPI’s of the analytical one.
- Very interesting the councils of ChicaSEO to improve the position of his account in Twitter and of your group in Facebook. To choose his name from key words, to publish the URL of his page in the profile or to use hashtags are some of the recommendations that it offers us.
- Fernando keeps on wasting creativity and knowledge in the last weeks in his blog and this one presents his recommendations to us on the innovation in the comuncaición. He speaks to us about 6 levels: format, support, way, discipline, product and business model. Few ones come at the 4th level. Very interesting.
- And a last pearl for this week, a document prepared by Jeremiah Owyang and Ray Wang del Altimeter Group dedicated to offering us a revision for 18 uses for the Social CRM. And they offer us the access to the finished document.
2. The discovery …
Undoubtedly this week Microsiervos has presented to us a beastly tool that allows from a term that you would think about how in google to connect with what other words other users of Google have been associating it when they were doing his searches. Is it a question of What do you suggest? I leave to you the same example that it was presenting Microserfs: Britney.
3. The fact …
There has been published the information of investment in means of 2009 (prepared by IAB Spain in collaboration with PriceWaterhouseCoopers) and Internet as the third way is confirmed with an investment for 654,15 million euros, with a growth of 4,96 % with regard to the previous year (it is a question of the only support that grows). Internet represents 11,64 % of the investment, and ahead there are the newspapers with 20,89 % and the TV with 42,13 %.
I leave the finished presentation of the study to you:
Study of Investment in Digital Means IAB-PwC 2009 View resides presentations from IAB Spain.
4. The creative Piece …
Albert presents to us the first chapter of the series of TV of electronic Cálico … well like him says “No chain of television has had the value or the money (or both things) to incorporate it into his parilla“, but they have decided to go forward and to produce it. Do not get lost it.
Series of the TV – The digital enemy
for nikodemo
5. MundoTwitter …
According to a study prepared by Burson-Marsteller, 66 % of the companies that are included in the ranking Fortune 500 uses Twitter at least with an account in the microblogging network, although the average of these companies is to take 4,2 Twitter accounts as a company.
I enclose you the finished presentation of the report:
Global Social Average Checkup View resides presentations from Burson-Marsteller.
Tags: investment week