Weekly summary of the interactive experiences …
1. I want to stand out …
- In Senior Blog this week they tell to us that it is the Crowdsourcing, his origin and a few interesting examples as the case of GoldCorp or that of Colgate.
- And continuing with the work topics colaborativo, last week celebrated Innosfera, a meeting to speak about innovation and Internet, where one spoke about Open Innovation. In Yorokobu they do a good summary, and I leave to you the presentation of Ann Maria LLlopis, founder of Ideas4All.
- It is true that perhaps we have heard it often, but not that’s why it is necessary to allow remembering the relevancy and importance making Social Average Plan a good one. And that is good or it will not depend, in addition to the profile of the professionals that they do it, of following a methodology. So Javier raises to us the following steps to be continued: 1. Targets exposition, 2. Analysis of the situation, 3. To define the target (that will be the hearing), 4. To establish a position, 5. To develop the Plan of Means and Actions in social Average, 6. Monitoring and measurement of results, 7. to check all the steps.
- I discover this week in All FAcebook the comparative one between the pages and the groups of Facebook that illustrates the advantages of each of them for the mailing of messages, indexation in google, capacity of targuetización or support for applications.
Ann Maria Llopis – innosfera – crowdsourcing
View resides presentations from Innosfera.
2. The discovery …
Spy of that there is leaving notes throughout to remember the things that I have earrings. And this week Jose Luis Orihuela illuminates me with listhings, a panel of virtual cork.
3. The fact …
This last week one has published it 2nd edition of the Observatory of Social Networks of The Cocktail Analysis.
Tca 2ªOla Observatory Networks Report PúBlicov2 (2)
View resides presentations from The Cocktail Analysis.
4. The creative Piece …
Fernando was telling me months ago one of the projects at which they were employed, the campaign of throwing of the VW Pole. Everything was turning about Coconut and Lola for that they were looking a boy to spend a weekend and that would gain a car. This week tells us the whole campaign and leaves videos as that to us I enclose you, one of the candidates asking that we should vote for him to win.
5. MundoTwitter …
Of the hand of Victor Gil, Madrid Network has presented the users’ study Twitter to itself “The innovation opened in Twitter”, with information of 2009. In Brandlife they give us some information emphasized from report:
- the age average has happened of 28 years in 2008 to 33 years in 2009
- there has taken place an increase of the number of women who use the application with regard to 2008 (22 % vs 31 %)
- 13 % has increased the number of users who use Twitter several times a day
- another outstanding fact of the report is that the Net users who make a definitely professional use of this network have been quadrupled in 2009 with regard to 2008, while those who use it only for a personal interest it has fallen down to the half.
- 96 % of the interrogated persons admits that it is a suitable space to know the people with ideas and interesting projects
- 86 % affirms that it favors the collaboration between professionals
You can unburden yourselves here the report
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