Weekly summary of the interactive experiences …
1. I want to stand out …
- In Social Average Today this week you tell us 10 metric ones to be continued in social average on the part of the companies: social average leads, bounce rate from social average, conversion index (sales, subscriptions …) from social average or number of mentions of the mark.
- Which is the best social platform for my company? it is clear that the answer they depend, between other motives, on the targets that are chased. In the following Omniture image (here you can unload the pdf) can see an answers proposal.
- Very advisable the free report on metric in Social Average of Forrester that this week Enrique Burgos brings us over.
2. The discovery …
I discover Bopki a new marketing community participativo for women. It is a question of a space directed to women whom products or concrete campaigns are offered so that they offer his opinion.
3. The fact …
Across this video we will know with the principal magnitudes of Internet, his users, the use of the email or the social spaces of the network.
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Route Community in the Network
4. The creative Piece …
I leave the space of the “creative piece” for a campaign, in particular the one that was mounted across social means to obtain the liberation of the Director of Greenpeace Spain imprisoned in Copenhagen. The account José Antonio Ritoré in the blog of Creative Territory:
Clear target: to obtain the liberation of the General manager of Greenpeace Spain and others 3 arrested activists.
Spontaneity of the civil participation. The group of Facebook (more than 19.000 members). Freedom for the Director of Greenpeace was created by sympathizers of Greenpeace, but not by the proper organization. In Twitter, @jemanlin, one of the creators of the group of FB, also he could mobilize the users and in only 3 days it obtained 1.498 clicks. The later days the mentions and supports were innumerable.
Integral communication strategy from the organization. The team of the organization developed an intense relations campaign with mass media across several actions (he protests in the embassy, delivers of signatures with the wife of the Director (Koro Castellanos) the head, photo-opportunity in the Puerta del Sol on December 31 …). Also, they used his relation channels with his more than 100.000 associates (email marketing, cyberaction …)
Feed-back and management of the relations as soon as the target was reached. Liberated Juan López de Uralde the personal thanks have come in Facebook, web of the organization, mass media.
5. MundoTwitter …
He was thinking to dedicate this week this paragraph to speak about the new platform of publicdad of Twitter that as it seems it is on the point of going out to public phase, but it has seemed much more interesting to comment to you about the progress in Yammer to me. This platform of nanoblogging directed to companies has decided to open his activity focus so that it is not already restricted to a ditch of e-mail of company but they can use it for associations, groups of friends or a family. Undoubtedly an evolution more than interesting for this platform.
Tags: social platform, social relations